[I'm sorry if you have seen this message, its for new people in the group.]

Hi Fellow Entrepreneurs, Here are Six Steps To Leverage LinkedIn Answers And Grow Traffic To Your Website

Two common goals many LinkedIn members face everyday is (1) How to grow a LinkedIn network and (2) How to generate traffic to a website.

I have found a solution that uses leverage to solves both goals and help others at the same time.

I love leverage. I love Win-Win.

A while back I had been writing articles on LinkedIn for my website and had some success generating traffic, but nothing really spectacular. While I received lots of thanks and compliments, I had no phenomenal growth, nor did I receive much revenue from my efforts.

I decided to do something about it and read Ken Evoy's free e-book, The Master's Course on Affiliate marketing. In the course, he outlines how to create content to generate traffic. Ken's approach is to create content that attracts traffic through the search engines. The expertise comes in how you create the content.

My web site is all about helping people achieve success at the same time I realized I had an access to 22,000,000 people through LinkedIn. The problem, was, how I do interest the 22,000,000 to come to my site? I decided to use my LinkedIn network to help create great content and at the same time generate traffic to my site through a six step process. This e-letter explains my process so that you can SWIPE it and DEPLOY so that you can do something similar.

In a nutshell, my process uses LinkedIn Answers to create content for my website that enables my LinkedIn network to promote themselves while at the same time helping other people. How is that for win-win for everybody?

My process has worked wonderfully. I have asked well over 40 questions and have received between 20 and 70 answers to each of the questions. And in have received hundreds of compliments on my questions. My direct LinkedIn network grows by over 200 people a week and my website traffic grows by 10% to 20% week over week. Many of the invites mention my questions on LinkedIn.

Here are the six steps I follow.

1. I write a post on www.ZaleTabakman.ca about some element of success. I have written about motivation, about handling failure, and positive about Positive Mental Attitude (PMA) as an example. I have used the 16 Lessons from Napoleon Hill's Laws of Success as one source of ideas.  This step helps create content for my site and forces me to think about the element of success.
2. I create a question about success that my article is focused on. The question is worded to attract as many people to contribute and read as possible. In the question, I add a brief summary of my article, since I want the focus to be on the answers provided by my LinkedIn network.  Its important that my answer be brief. I don't need to repeat my post, its already on my site. I do add a link to the article for completeness.
3. After posting the answer, I select a few people from my LinkedIn network who based on their area of expertise might have something to add. This step is based on the question and its focus. LinkedIn creates an e-mail based on the question. I modify it a bit to make it personal. I also add to the e-mail, a reminder that LinkedIn Answers is a great opportunity to promote them selves and their profile.
4. I send a special e-mail to the members of my Success Stories group a link to the question and remind them how to promote themselves in answering the question. In the e-mail, I add links to previously posted Success Stories.
5. After the question is expired, I take all the answers, edit them a bit for grammar and format, add a few personal responses as appropriate and then post it all on my site. I am sure to include the link to the profile and any websites they have included.
6. Through LinkedIn, I send a thank you note to all the people who have responded and include a Link to the success story on my website.

Where's The Win-Win?

1. For the people who have taken the time to answer the question, they have had several ways to promote themselves and have had a chance to share their answers. The promotion is on LinkedIn, its on their profile, and its on my site.
2. It may create new possibilities for my website readers and for LinkedIn Answers readers.
3. Google spiders LinkedIn Answers, so the answer, and every profile link and website link has just had its Google Rank increased.
4. Google spiders www.ZaleTabakman.ca as well. This means the answers and all the links are included in Google. I am starting to get some traffic because a contributor's name was included in the LinkedIn Answer.
5. The answers, no matter how good are not buried forever in LinkedIn Answers. From my website the answers means they can contribute for years.

What's In It For Me? (It does take a lot of time - so the payback has to be strong):

1. I have given everybody in my LinkedIn network an opportunity to promote themselves in a unique way. It helps build a little trust with the people in my network.
2. The volume of questions LinkedIn means that very few people actually are able to take advantage of answering questions. Having a group means that my answers get a LOT of responses.
3.  By giving notice to people in my network who have requested it and those people who have taken the time to join my Success Group an  opportunity to promote themselves (I hope) further adds to my reputation.
4. I have content on my site that is relevant and interesting. It inspires my readers, it drives traffic, and it generates links from Google, Yahoo, and Ask. And even once in a while StumbleUpon.
5. People who have answered my questions add a link to their answer and to www.ZaleTabakman.ca which increases my Google rank just a wee bit..

No matter what your expertise is. You can follow the same techniques as this to

a) Attract traffic to your website

b) Grow your LinkedIn network.

It's called Swipe and Deploy. Swipe my technique and deploy it with your expertise.

Action Recommendations:

You can get the e-book I mentioned above at Ken Evoy's (there is no charge) Affiliate Master's Course. I read the book and follow the program, and all is going great. His approach is based on attracting traffic through the use of Google and the other search engines. 

Make sure you are part of my Success Stories group. I described the technique above. Join the group and post an answer and links to your site and your company. It's a great way of letting the world know all about you. You can join the group at http://www.linkedin.com/e/gis/44441/6D2CAC1C623D.

You can find all the stories at www.ZaleTabakman.ca/stories

To your success

Zale

www.LinkedIn.com/in/ZaleTabakman

www.ZaleTabakman.ca

P.S. If you want to grow your network, then you need to make sure that you are making great use of LinkedIn Groups. You can read an article at are how to use LinkedIn Groups to grow your network and some of the groups I have created to help connect people who want to achieve success in their life. You can find the article at http://www.zaletabakman.ca/2007/12/20/5-ways-to-use-linkedin-groups-effectively/